We all know what a final product looks like. It’s clean, refined and free of errors. It is highly curated and takes months or even years of work to build. The part that consumers don’t see is the effort and detailed steps that go into creating the final product. The behind the scenes work is just as, if not, more important than the final product. Through this BLOG, we are looking to provide an open door into the Madhappy team, and behind the scenes work of the brand. We will utilize this portion of the blog to provide insight into the motivations and goals for each piece of work we create.